channel4.com Video on Demand

After overhearing a radio ad for Channel 4's new video on demand service I thought I'd go and have a quick look at it. Now the advert uses the Macintosh start-up sound to represent watching tv on your PC. Only one problem Mac users:

channel4.com - VOD:

"Can I access the episodes from a Macintosh?

Episodes are not available to Mac users because the Mac version of the Windows Media Player does not support the features we use to protect our content from unauthorized use."

DRM = Dirty Rotten Media